If you have blonde, grey or highlighted hair then listen up because a new launch from cult haircare brand Olaplex 4P Blond Toner Shampoo definitely needs to be on your radar. The game-changing brand – whose restorative products helped keep our hair healthy during lockdown when salon visits were off the cards – is introducing a new purple shampoo this week.

Olaplex No4P Toner Shampoo is a new twist on the brand's popular No4 Bond Maintenance Shampoo, which is part of its multi-step system to help renew damaged hair, alongside the hero No3 Hair Perfector treatment that first made the brand famous thanks to its patented technology, which seeks out broken bonds in your strands and repairs them.

Photo credit: Cult Beauty

Specially designed to enhance your hair colour, the new toning product promises to leave blonde and lighter hair three times brighter than regular purple shampoos. Sounds pretty impressive, and the 'before and after' photos have definitely got us intrigued.

Neutralising purple shampoo has become a key part of our haircare routines to give locks a new lease of life between salon appointments, while Olaplex has been our secret to healthier looking hair for a while now, so it's fair to say this new launch is shooting straight to the top of our wish lists.

Pre - order it online HERE